(Podcast) WBCA’s Shootaround with Beth & Debbie

I came across this podcast on the WBCA Web site. Beth Mowins and Debbie Antonelli were at Nike Nationals in South Carolina this summer, one of biggest AAU recruiting event of the year. This is a great overall outline of what we’re looking at for women’s basketball on multiple talent levls.

They talk about the recruiting process, how AAU influences a girls’ ability to get into college and what a high-level AAU tournament is like. They also discussed the WNBA fight and USA’s preparation for the Olympics.

On the high school level, the topic of conversation was Brittney Griener, the AAU star I wrote about earlier. Other players mentioned were Destiny and Tamika Williams. They said you can go down the list from every team there and find a girl who is going to “play major basketball.”

As I mentioned earlier, Beth and Debbie also touched on other subjects such as the WNBA fight (it was the most publicity the league has ever gotten), and preparing for the Olympics (this podcast was recorded before the Olympics) and some highlights from college basketball (top paid coaches).

They also talked to Mark Lewis, the columnist for women’s basketball at ESPN.com’s Hoopgurlz. Mark discussed how attention is drawn to younger girls who might progress to be stop stars, and “hot spots” around the country (highlight on Texas).  Mark also provided some advice on what girls should be working on, including emphasis upon skill work.

Mark was right when he said we need to “give hats off” to Nike, who sponsors multiple tournaments and camps to work on girls’ skills. Their sponsorship is certainly important for the future of women’s basketball.

Exclusive Interview – Jane Schonberger from Pretty Tough

I recently had the unique opportunity to interview a pioneer who has dedicated her career to bringing a voice to women’s sports, Jane Schonberger. Jane is the founder and “Chief Trailblazer” for Pretty Tough, a #1 site for female athletes and fans of women’s sports.

Geared toward young girls and their growing desire to play sports, Jane established the Pretty Tough (PT) brand to demonstrate that a woman’s femininity and desire to play hard can be strong and can co-exit. Not only does PT do an excellent job of conveying this message to an audience who needs to hear it the most, but the site also has some of the best comprehensive, up-to-date coverage of women’s sports available.

I am a strong supporter of this site and this company, and I wish Jane the best of luck in her future endeavors. (You might see me guest blogging for PT in the future).

Check out the below interview. I hope you enjoy her words as much as I have. Thank you, Jane, for your inspiration and taking the time to speak with me.

(MH) Tell me a little bit about yourself, your background and your role at Pretty Tough.

(JS) After a successful career as content developer and entertainment/brand marketing executive, I wanted to focus my attention on something I really cared about. I have two teenage daughters – both athletes – who are my role models.  I wanted to create a brand that spoke to them – and other girls of their generation – demonstrating that a woman’s femininity and desire to play hard and be strong can co-exist.

I teamed up with friends and colleagues that I’d worked with at Disney, Fox and other studios to develop and market the brand. I serve as the Chief Trailblazer but I have help from a talented group of writers, designers, consumer product gurus, licensing professionals, athletes and coaches.

(MH) Have you ever played sports? If so, which sports and how have they had an impact upon your current career and involvement with Pretty Tough?

(JS) As a kid I mostly played sports on a recreational level. I played tennis and swam competitively for a couple years but wasn’t a super serious athlete. The impact on my adult life comes primarily from lessons learned about goal-setting, perseverance and mental toughness.

Today I still play tennis and swim – I also love to hike and bike – and I play basketball on a Moms League at our local park.

I’m also an avid spectator – one of my daughters is an elite level soccer player, the other is a fencer – and I love going to youth sports competitions as well as college and professional sports events.

(MH) Tell me a little bit about the background of Pretty Tough (the book) and how the Web site and sports blog evolved from there. Does Liz Tigelaar have any continued impact on the site?

(JS) One of our early goals when we established Pretty Tough was to publish a series of books that featured young female athletes. We wanted stories about pushing limits and busting stereotypes – e.g. the popular jock can just as easily be a girl as a guy.

Razorbill, a division of Penguin Young Readers, shared our vision and bought the series. Pretty Tough was the first book. Playing with the Boys was the second in the series and we’re working on the third and fourth books now.

Pretty Tough novels illustrate the life of female athletes in a way that’s never been done before. We wanted to show the grittiness and sweat that athletes must endure to be the best they can be. The books also delve into the lives of the athletes—their friendships and romances—stuff that appeals to girl readers.

We created the Pretty Tough book series because we love to read, and as teens, we could never find good books with a female athletic main character. We hope readers can identify with our characters and see how they deal with a lot of the same issues teens face today.

Author/screenwriter Liz Tigelaar was brought on board because she supports girls in their quest to be both strong and tough athletes without losing their sense of girlie-ness and femininity.  She loved the idea of writing books about teenagers for teenagers that sends a positive message and she’s done a terrific job capturing the voice of our characters.

(MH) I noticed there is a PT Team. I’m curious, how did this group of people come together? How did you find so many voices to represent so many different sports?

(JS) We developed a sponsorship/ambassador program last year to recognize girls in diverse sports. We have an application process and girls on our team benefit on a variety of levels.  PT Team members get exposure on our site and via our marketing campaigns; they receive a free cap and shirt, stickers, and other promotional material. They also earn discounts on products purchased through our online store and commissions on sales generated by their efforts.

(MH) In my opinion, Pretty Tough covers sports better than many other resources out there. Who is in charge of updating and keeping track of all the latest female sports news? How do they do it?

(JS) Given our limited staff, the task of keeping the site up-to-date is my responsibility. We work with a talented group of girls and women who contribute material specific to their sport and occasionally assign articles we think will be of general interest.

We’re always looking for new writers and experts and want to provide a forum for all female athletes so hit us up if you think you have something to contribute.

(MH) I noticed there is a “Life & Style” section to the site. What is the purpose of this section, and do you think that section is important in order to attain viewers?

(JS) At our heart, we are a lifestyle brand and I think it’s important for girls to understand how sports and leading active lives are core to a healthy lifestyle. By profiling certain personalities and depicting popular culture, we are essentially connecting the dots and demonstrating how sports and sports themes impact our lives positively on a daily basis.

(MH) How does Pretty Tough profit from the site?

(JS) The site was originally established to develop brand awareness for Pretty Tough and serve as an online shopping destination for Pretty Tough products. It has since evolved into a marketing/advertising vehicle for complementary companies as well.

(MH) I was once told by a female sports blogger that a main reason women’s sports publications such as Sports Illustrated for Women have fizzled out over the years is because they can’t compete with the fashion and consumer magazines and publications, and there is limited interest in the sports news alone. What do you think about this?

(JS) I think that print publications in general are finding it difficult to compete with the internet and other content delivery options. Women’s sports magazines just happened to be at the forefront of pubs experiencing financial difficulties. The current trend is in niche content and given the targeted demographic, I think marketers will find women’s sports sites a more cost-effective way to reach their audience.

(MH) I’ve written about this a few times on my blog, but something that really is annoying to me is that male sports bloggers often only cover female sports when the participant is “hot” or attractive. Have you seen this or come across this? What are your thoughts on male sports bloggers?

(JS) Objectifying female athletes is a favorite pastime of many male bloggers. It’s obvious that “hot” or attractive personalities are going to garner more media attention (whether it’s David Beckham or Amanda Beard) but bloggers only interested in T&A are abhorrent. I love to see female athletes in the spotlight but it’s important to recognize their athletic talents and achievements as well as their physical attributes.

(MH) If you look back to the WNBA fight that happened a few months ago, why do you think that was so successful in grabbing so much attention?

(JS) Although it might not have been the kind of attention the WNBA wanted, the mini-brawl did shine the spotlight on the players momentarily. Female athletes are just as competitive as men and when pushed to the edge they are obviously capable of exhibiting the same lack of control.  The bigger question should be: Now that the women have shown they can fight like the NBA players – can they get paid the same as the guys too?:-)

(MH) Since I started covering the Olympics this year, my site traffic jumped. There seems to be a strong interest during the Olympics which fizzles out over the year. Have you seen this as well? What are your thoughts about the Olympics and its ability to generate an interest in female sports?

(JS) With all of the media hype and money spent on the Olympics, it’s no surprise that interest in all sports was heightened during the event. Athletes such as Nastia Liukin, Shawn Johnson, Allyson Felix, Sanya Richardson, Dara Torres, Kerri Walsh and Misty Misty May-Treanor received well deserved attention. Equally important was a focus on athletes like fencer Mariel Zagunis, pole vaulter Jenn Stuczynski and martial artist Diana Lopez. Hopefully interest in them and other female athletes will continue.

(MH) What do you think about women’s softball being eliminated for the London games? Do you think there’s a chance to bring it back?

(JS) Softball’s elimination from the 2012 Games sucks and since the basis of the IOC’s decision was nebulous at best, I think there’s a good chance they’ll reconsider for the 2016 Games.

(MH) It seems there is a large disconnect between the millions of girls and women (through college) who compete in sports on a daily basis and the few of us who cover and follow women’s sports as adults (after college). What do you think about this? Do you think there is a market out there for adult females who want to learn about and follow women’s sports?

(JS) I’m sure there is a market for adult females who want to follow women’s sports – albeit a small one compared to the male market. At PrettyTough.com we try to focus not only on the sports but also on the lifestyle aspects. Our audience is one that lives a “sports-inspired life” and is also interested in the health, beauty, and entertainment aspects of athletics.

(MH) What do you think is essential in capturing this market? What is holding it back from taking off right now? Why aren’t advertisers interested and investing (i.e., Sports Illustrated for Women got dropped a few years back)?

(JS) As mentioned before, niche content and a targeted demographic provide marketers with great opportunities. The cost of producing and distributing a magazine is significant but there are a number of alternative methods for delivering content that provide marketers and advertisers with cost-effective solutions. Companies seriously looking at the bottom line recognize that women involved in sports and living a healthy lifestyle are a valuable demographic with enormous spending power and they should be finding efficient ways to reach them.

(MH) What do you think the future of women’s sports will be? Do you think we’ll generate more attention, or do you think it has leveled off?

(JS) I believe this is just the tip of the iceberg. Just as college sports has exploded in the past 20 years, women’s sports will be the next huge growth area. College basketball games used to be played in empty arenas  – the first nationally televised game wasn’t until 1968 (UCLA vs. Univ. of Houston). Today there are entire cable networks devoted to college sports and they’re big business for all involved. Women’s sports will follow a similar trajectory.

— I’d like to thank Jane Schonberger again for taking the time to speak to me. Her words and mission at Pretty Tough are critical in our ongoing fight to bring a voice to women’s sports online.

At 50, Lieberman Joins WNBA for Seven Days

At 50 years old, Nancy Lieberman is making a comeback to professional basketball.

Here’s what she had to say to ESPN:

“It’s really a one-game deal,” Lieberman said in a telephone interview. “My motivation stems from the fact that I love this game and I never stopped playing it whether it’s a pickup game with Deion Sanders and Tony Romo at a church or at a park with my son.”

It seems all too convenient that this is happening the same week that the fight broke out. Bill Laimbeer  an ESPN analyst, refutes this, however.

“This is not a gimmick,” Laimbeer insisted. “I talked to her last year about this and again two weeks ago. This opportunity probably would’ve happened if we didn’t have the incident the other night.”

However, Lieberman’s spot opened up when forward Cheryl Ford suffered a season-ending knee injury Tuesday night during the fight.

All I have to say is, if I had a “season-ending” knee injury because of some idiot fight that my teammates got involved in, I’d be a little more than pissed off!

That said, even if this contract is only for one game, GO NANCY!!!

Here’s a little background from ESPN on her professional career (if you’re not already familiar with her): Lieberman was the general manager and coach of the Shock from 1998-2000. During her professional playing career, she averaged 15.7 points, 6.4 rebounds and 6.1 assists. She played at Old Dominion University from 1976-80, helping the school win two national titles, and played for the U.S. Olympic team in 1976 and 1980. Lieberman was the first woman to play professionally with men as part of the USBL’s Springfield Fame in 1986.

Suspensions Handed Out for WNBA Fight

The wrath has been disclosed in response to Tuesday night’s mayhem fight in the WBNA.

Detroit Shock assistant coach Rick Mahorn as well as 10 players were suspended for contributing to the fight that made headlines across the world. In total, four were ejected from the game on Tuesday night, and now eleven people received suspensions.

Here’s a quick recap of what happened (from ESPN): [Candace] Parker and [Plenette] Pierson got tangled up and fell to the court. Deanna Nolan tackled Parker and Mahorn appeared to push [Lisa] Leslie to the court. [Delisha] Milton-Jones responded by punching Mahorn in the back.

(The last part is my favorite!!!)

Plenette Pierson of the Shock was suspended for four games, the harshest penalty, for initiating and escalating the fight. Mahorn was suspended for two games, as were Shannon Bobbitt and Murriel Page of the Sparks. Sparks’ Candace Parker and DeLisha Milton-Jones, meanwhile, were banned one game each.

According to ESPN, here’s what the WNBA has to say about it:

“The WNBA and its players represent all that is good about sports: passion, hard work and sacrifice,” WNBA president Donna Orender said in a statement released by the league. “On a nightly basis our players display extraordinary skill, athleticism and competitive fire. The events Tuesday, however, were inexcusable and in no way indicative of what the league stands for. We hold our players to a very high standard and these suspensions should serve notice that the behavior exhibited at the end of Tuesday’s game will not be tolerated.”

Though I would never approve of the behavior exhibited the other night, I have to say, ladies – you did a great job of showing the world that you have aggression, a value that is coveted in the highly-popularized sports of our male counterparts.

Mahorn did an excellent job of making himself look like an asshole.

The disciplinary action is well-deserved for all.

Fight Breaks Out in WBNA

In a game last night between Detroit and Los Angeles, a fight broke out. It seems like there was a long of pushing and shoving, but it boiled down to Candace Parker of the LA Sparks and Plenette Pierson of Detroit Shock. The benches cleared on this one.

[youtube=http://www.youtube.com/watch?v=oE4s3C93Ex4]

Well, this is one way we can draw fans and attention. (Not so sure if it’s the type of attention we want, though)