Her Sports Rounds… The Best of Women’s Sports

Below is my roundup – hope you enjoy!

Lauren at Feministe discusses the beauty and power displayed in the image of female bodybuilders – an image that “isn’t that of a delicate orchid.”

Jane from Pretty Tough gives a great recap of what’s happening in the women’s figure skating industry. I know I’ve said this before, but I think Jane probably has the best coverage of women’s sports out there.

Diane from Women Who Serve talks about “who’s hot and who’s not” for women’s tennis in ’09. This is a very interesting read, and a great blog – I’m so glad Diane decided to start this blog – a life-long fan of women’s tennis… what a great way to express her passion.

Rob from the Athletic Women blog discusses the importance of strength training for female athletes.

Apryl Delancey from Women Like Sports discusses how Lisa Guerrero from Inside Edition and TV Guide has decided to become a sports blogger!  I hope she takes the lead in covering women’s sports!!!

Ted and Sara at the Women’s Hoops Blog give great recaps of what’s happening in college hoops – check out their post from November 23 – what great coverage!

Lyndsey from Girls Dig Sports (B5 Media) says that Alicia Sacramone, from the Olympics gymnastics team, is considering a reality show with Lou Reda Productions.

Erica Ortiz discusses what she’s thankful for at Horsepower & Heels.

Keri Mikulski heads back to Texas for a book signing at The Ronald McDonald Tournament which benefits the Ronald McDonald House in Houston.

Our Bodies Our Blog linked to me this week – blogger Christine took a liking to a YouTube video I posted this week about five year old basketball phenom Milan Simone Tuttle.

Sara from Rock Climber Girl is attempting to bring together the rock climbing community by to making a directory of climbing-related Twitter-ers.  I think Twitter is awesome – I’d love to see a community of female athletes raising influence on Twitter.

Stanford FBC gives us the back story on how a musician (Bud Anderson) and a graphic artist ( Sarah Boruta) are the new videographers for the Stanford women’s team.These two seem to be responsible for Stanford’s viral videos and possibly a music video for the team.

Adam Jacobs at The Final Sprint discusses corruption at the top of the track and field industry. He came out with Part III and Part IV of his Dysfunction Run Amuck series. I highly recommend you read them – very, very interesting.

Drug Marketing Meets Primetime TV

Online searches via Google for the drug amantadine spiked on early last week after the drug played a prominent role in the medical drama “House.”

In terms of digital health, as the Washington Post accurately points out, this is important for one key reason. Primetime TV is a powerful medium to send people to the Internet to look up drugs.

In the epidsode, House, the hero on the show, realized that a young woman named Amber had damaged kidneys and was taking amantadine for the flu. The drug built up to toxic levels.

The result of mentioning amantadine: the drug shot to the top of Google’s hot trends list last week, WSJ’s Buzzwatch reported.

So, there is a clear connection here. Primetime TV and pharmaceutical drugs.

According to Jacob Goldstein at the Washington Post, between January and September of last year, pharmaceutical products and logos were seen or mentioned 705 times on broadcast and cable television, up from 630 times during the same period in ‘06, Fortune reported last year.

Rachel at Our Bodies Our Blog also pointed out that last year, The Well-Timed Period noted posters for the NuvaRing on the set of Scrubs and wondered whether this was an example of “stealth pharma marketing.” It later became clear that this was exactly the case, with NuvaRing maker Organon Pharmaceuticals acknowledging placement deals with primetime programs including “Scrubs,” “Grey’s Anatomy,” and “King of Queens.”

But the FDA can’t ignore this forever. Researchers at UCLA recently called for the FDA to regulate this marketing scam.

The facts about drugs in scripts are poorly supervised and sometimes incorrectly portrayed (as are medical terms and emergency situations). But what we can see from last week’s report is that people are paying attention. And, they’re making the extra step of going onto their computers to find out more.

If the facts are incorrect, this can become a large-scale public health concern if the FDA does not jump in soon.

As far as marketing goes, the Pharma companies will probably see the TV-internet connection as a positive trend and attempt to buy their way into more Primetime TV shows.