WNBA uses crowdsourcing to pick new name for Tulsa

I was impressed when I visited the WNBA Facebook Fan page today. They’re using crowdsourcing techniques to have the audience pick the next name for the new team in Tulsa, Arizona. This is what I saw:

WNBA uses crowdsourcing to pick next team name for Tulsa, via facebook.com/wnba

Very cool. This type of technique makes me feel engaged. There’s a direct call to action, and I feel like I’m a part of this “naming” process. Looks like other fans enjoyed this functionality as well (92 comments, 142 people “liking” the post by showing their support).

When you click the bit.ly link (smart to use Bit.ly because you can literally track the link’s performance in a variety of networks), you’re brought to a WNBA page and asked to fill in some personal information (a little too much personal information, but I was willing since I respect their organization).

Then, I could vote. I picked Tulsa Tempo. Who would you pick?

Note: This blog post is part of a series discussing my experiences with social media as they relate to advocacy issues that highly affect the women’s sport sphere. This is an assignment for a class I’m enrolled in as part of John’s Hopkins University’s Digital Communications program.