How a sports brand can create awareness through viral video
November 26, 2009 by Megan Hueter
Filed under Campaigns, Facebook, Marketing and Advertising
One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect.
Although the campaign’s mission is not overtly obvious, the interactive video (seen below) is very engaging, and, in my opinion, effective in spreading the awareness of the power of girls in the developing world. This video, which is not overtly focused upon sport, educates an audience of pro-female supporters on how, by supporting girls in developing countries, we can help end world poverty.
I’d like to share it with you today, on Thanksgiving, as we all think about what we’re thankful for. Visit GirlEffect.org for the full experience. To measure its effectiveness, take a look at their Facebook page (over 50,000 fans).
