Nike “Here I Am” European Commercial
September 16, 2008 by mhueter
Filed under From the blogosphere, Marketing and Advertising, Other Sports, inspiration
Check this out – found it on Women Like Sports blog.
As part of its Pan-European ‘Here I am’ campaign, in which Nike strives to inspire a new generation of women to experience the impact of sports on life, Nike is launching a series of animated films featuring five young female European athletes. Each film shows the unique athlete’s journey towards mental strength gained through sports. As of today, the animated films will be viewable online at nikewomen.com.
[youtube=http://www.youtube.com/watch?v=hReC9CC01Vo]
A little bit unusual (especially the music) but the ending is pretty cool. I feel like they definitely could have done it a little bit better. I just couldn’t help thinking how weird it was.
Interested in hearing comments about this new effort by Nike.
Hey! Thanks for the link – I really appreciate it! The campaign is a bit different – I was chalking it up to the market they were presenting in. I’m also interested in hearing the reactions.
I was chalking it up to the market they were presenting in. I’m also interested in hearing the reactions.
This is a very healthy effort to promote women sports and this campaign will definitely get a good response from the world. Because women also need to come forward in this field and prove them selves.
kevin